RFG to answer demand for coffee in Middle East
Retail Food Group (RFG) will be expanding further into the Middle East, just having entered into joint ventures with United Arab Emirates businesses; the Al Hathboor Group and the HKO Group.
The joint ventures will focus on establishing a new coffee enterprise in the Middle East, Asia and North Africa.
It is the second international expansion announcement made by RFG this week. On Monday, RFG announced that it had sold master franchise rights to its Donut King business for Scandinavia.
RFG Managing Director, Andre Nell, said the joint ventures represented important breakthrough in RFG’s long-term global expansion.
“We are positive RFG’s Brand Systems will appeal to consumers in the region, and consider that the joint ventures represent an exciting opportunity to build upon the strong regional footprint already created by RFG, whilst also tapping into the ever growing demand for high quality coffee products,” he said.
Al Hathboor group’s Mohammed Abdulla said that Al Hathboor will leverage its existing bakery and distribution operations to help build the coffee venture.
“Within the Middle East, there is an increasing demand for quality in terms of products and service,” he said.
“I am confident that Retail Food Group’s brands, product offering, systems, and expertise will be received very positively in the Middle East marketplace, and we are excited by the opportunity these ventures present.”
RFG said Trade Investment Queensland supported RFG in connecting and facilitating the joint ventures.
RFG describes itself as Australia’s largest multi-brand retail food franchise owner. It has a network of over 2, 500 outlets against 12 different brands. Its brands include Gloria Jeans, Crust Pizza, DiBella Coffee and Michel’s Patisserie.