Heinz Beanz releases can-sizes for every Aussie
Kraft Heinz is now selling four new sizes of its Heinz baked bean cans, each designed for a different type of eater.
The range includes:
- The Lil’ One – 130g optimal meal for a younger child
- The One For One – 220g optimal as a side or for a hungry teenager
- The One for Two – 300g optimal for young singles or couples
- The One For All – 555g optimal for a family
The serving-sizes are part of a new campaign called a “Can Size for Every Aussie”.
In 2016, Kraft Heinz commissioned a comprehensive consumer and shopper research to understand consumers’ usage of Heinz beans and spaghetti.
According to the research, Australians are now looking for ideal can sizes to suit different occasions.
To help launch the cans, the Heinz logo will be temporarily removed from cans and replaced with the new product names to highlight which cans may be most suitable to shoppers.
Kraft Heinz Australian Commercial President, Elkin Jackson, said Kraft Heinz was proud to offer Australians a custom-made range that responds to consumer demands.
“These discoveries regarding the Australian consumer have inspired us to create a Heinz Beanz range that will cater to every Aussie, for every occasion, whether snacking, having a meal with a loved one or the whole family,” she said.
“Removing the Heinz logo for a limited time is a bold move. We want to emphasise our commitment to consumers and celebrate the introduction of the new can-sizes and occasions,” Jackson said.
The new Heinz Beanz range will be available from September 2017 at Coles, Woolworths and IGA supermarkets nationally.