New look planned for Hungry Jacks
Hungry Jacks will be rolling out store updates, refreshed menu boards and uniforms as part of a new direction for the fast food chain.
The change in look will be accompanied by a marketing campaign called ‘Keeping It Real’. Keeping It Real aims to be “bold, authentic, straight-talking and celebrates not taking life too seriously.” The campaign will centre around paying homage to classic action movies.
Hungry Jack’s Chief Marketing Officer, Scott Baird, said Keeping It Real is more than just a campaign line, calling it an ideology for the brand.
“We’re not about pretension, particularly when it comes to the food we serve,” Baird said.
Hungry Jacks improves quality of food
“Over the past 18 months we have made real improvements in the quality of our food with 100 per cent Aussie Beef with no added hormones, cage free eggs, 100 per cent Arabica coffee, no added flavour or colours in our desserts and 100 per cent chicken breast in our nuggets,” Baird said.
Hungry Jacks’ creative agency, Clemenger BBDO Sydney, produced the Keeping It Real campaign.
Hungry Jacks has been operating in Australia for over 40 years and is the Australian subsidiary of the US’ Burger King. There is currently over 400 Hungry Jacks restaurants Australia-wide.
- Hungry Jacks introduces kilojoule contents to its menus
- Hungry Jack’s declares it has broccoli on the menu
Over The Moo is expanding its ice cream range with two new varieties now available.
Unilever has acquired UK tea brand, Pukka Herbs.
Woolworths is now the official supermarket and fresh food partner of Netball Australia.
Murray Goulburn has sold its Edith Creek facility to the Australian arm of Thai milk processor, Dutc...
Victorian food businesses are being encouraged to apply for new government funding set to boost inno...
Chobani is selling a limited batch of mandarin flavoured yoghurt in celebration of Chinese New Year.
Demand for dairy snacks in Asia is higher than the global average demand new research data has revea...
FRESH from causing trouble in Australian supermarkets, a 100 per cent plant-based “meat” is at the c...