Vitasoy expands plant milk range
Vitasoy has launched two new plant milks into Australian supermarkets.
Lion’s Vitasoy is now selling ‘Almond Milky’ and ‘Coconut Milky’ as a response to increased demand for plant milk.
The launch coincides with Vitasoy unveiling a new marketing campaign called “Growing Milk since 1940”. The campaign involves a packaging refresh for all existing Vitasoy products and extensive communications across TV, outdoor and digital platforms.
General Manager of Vitasoy, Chris Gillard, said Vitasoy wanted to change the way consumers judge Vitasoy’s category.
“We’ve even gone so far as to overtly call out the category as “plant milk” to connect our range of soy milk, almond milk, rice milk, oat milk and coconut milk with the fact that they are made from real plants,” Gillard said.
Coconut Milky and Almond Milky were created for consumers who want increased texture, mouth feel and milkiness in their plant milks. Both options are gluten, dairy, lactose and soy free.
Coconut Milky is described a “source of calcium” whilst one glass of Almond Milky is said to provide a third of daily calcium requirements.
IBISWorld reports that the almond and soy milk production industry has seen an annual growth of 4.8 per cent in the past five years, with this growth projected to increase in the future.
Vitasoy’s Almond Milky and Coconut Milky is available from 11 September 2017 in one litre servings in Australian supermarkets.
- Vitasoy enters almond milk market
- Vitasoy launches speciality barista milk, premium for café-only
- Vitasoy launches coconut milk in Australia
- Vitasoy invests $18M in Wodonga plant
Vegan cheese is now a permanent menu item on Domino’s menu across its entire Australian network.
The retail gorillas, Coles and Woolworths may still have 75 per cent of grocery market share, but th...
The Australian Competition and Consumer Commission (ACCC) alleges in a Federal Court case this week ...
CC-Amatil (CCA) announced its results for the first half of its 2016 financial year late last week, ...
Aldi has signed up to the Australian Federal Government’s voluntary Tax Transparency Code.
Attention has been given by industry in the United States to the idea of “gluten free” oat products,...
Cold Rock Ice Cream is now selling slider-style ice cream burgers.
IN the same way many household appliances are rated for their energy efficiency, food will have mand...