Frosty Boy reflects on ice cream trends in 2017 and beyond

Posted by Andrea Hogan on 6th September 2017

Frosty Boy has made a number of predictions for ice cream and beverage trends in 2018 as the Queensland ice cream producer already prepares for the year ahead.

Across 2017, Frosty Boy has seen nearly a 50 per cent increase in demand for customised frozen dessert and beverage flavours.

Frosty Boy’s colour innovation has increased by 77 per cent and the integration of cocoa in frozen desserts and beverages have doubled in 2017.

The company believes as it heads into 2018, demand for customised ice cream and beverages will continue to increase.

Frosty Boy General Manager Research Development and Innovation, Sarah Cutler, said adventurous and sophisticated clients are after new tastes.

“The Asia Pacific region is currently the world’s largest ice cream market, with India, Indonesia and Vietnam among the fastest growing,” Cutler said.

“We have seen trends of traditional Asian tastes such as Mochi – rice dough around ice cream – and botanical inspired flavours such as Cherry Blossom, Magnolia and Hibiscus increasingly popular.”

Frosty Boy General Manager Sales and Marketing, Felipe Demartini, said innovation was imperative when it comes to the frozen dessert and beverage market.

“India is the fastest growing market for ice cream tastes, with a 12.7 per cent increase in consumption across retail markets,” Demartini said.

“Frosty Boy has worked together with retailers and QSRs across India to create customised traditional tastes such as Lassi to suit the demand for locally inspired treats.

“We have also seen a desire for aromatic spices, such as ginger, cinnamon and nutmeg, to be incorporated into frozen desserts and beverages to deliver sweet characteristics, while appealing to the health conscious market.”


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