New religious themed MLA lamb ad attracts criticism

Posted by Andrea Hogan on 6th September 2017

Meat and Livestock Australia’s latest lamb TV advert is receiving criticism for including a Hindu god eating meat despite largely being regarded a vegetarian.

In the ad, in which a number of religious figures come together to eat lamb, the Hindu God Ganesha is seen eating meat before Buddha makes a joke out of Ganesha’s appearance who is represented as a person with the face of an elephant.

 

Buddha asks “Should we address the elephant in the room?” before Ganesha replies with “Not funny 2, 500 years ago, not funny now.”

The “We Love Lamb” Facebook campaign has received complaints about the ad whilst the Advertising Standards Board has also received more than 30 complaints.

The advertisement was released as part of a larger marketing campaign by Meat and Livestock Australia (MLA) to position lamb as a meat man different types of people can eat.

Prior MLA television advertisements have attracted criticism with its 2016 Australia Day ad making it into the most complained about adverts list for the year.

Australian Food News contacted the MLA for comment regarding the matter but did not get a response prior to publication of this article.

 

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