Pizza Capers goes global
Pizza Capers is launching a new range of pizzas and other menu items inspired by global travel destinations.
Pizza Capers is part of the Retail Food Group (RFG) which is responsible for a number of quick service food outlets in Australia including Crust Pizza, Gloria Jeans, Donut King and Di Bella Coffee.
The new menu items are part of a marketing campaign called ‘Tracker Tracker on Tour’. The campaign will see Pizza Capers’ brand hero, Tracker Tracker tour the world to bring home the new menu items.
The campaign will start with Tracker Tracker bringing home new menu items from the United States and Japan.
Pizza Capers General Manager, Sunny Olak, said the campaign will allow Pizza Capers to provide heavily sought after international flavours.
“The continued growth of third-party aggregators such as Menulog and UberEATS has seen a change in consumer trends which favours a variety of diverse cuisines,” Olak said.
“Experimenting with different flavour combinations is part of the fun when it comes to pizza, and now we’re using it as a blank canvas to deliver these international flavours to our customers.”
The Japanese range will include karaage chicken pizza, teriyaki chicken pizza and sticky honey soy wings with kewpie mayonnaise dipping sauce.
The USA range includes a West Coast Ruben pizza and Nashville hot jumbo wings.
- Pizza Capers launches vegan menu options
- RFG’s Pizza Capers leverages its range
- RFG narrowly misses revised forecasted net FY17 profit