New wave of organic consumers coming
Grocery baskets could soon be filling up with more organic food as Millennials become parents concerned with giving their children a healthy start in life.
According to a United States study conducted by the Organic Trade Association, Millennials are big buyers of organic products and becoming a parent will deepen their desire to purchase organic goods.
In the next 10-15 years, 80 per cent of Millennials are expected to become parents.
Chief Executive Officer of the Organic Trade Association, Laura Batcha, said Millennials are the largest consumer group in the US and “they’re choosing organic”.
“As more members of this generation become parents, their presence in the organic market will just get stronger,” Batcha said.
“This year’s survey findings clearly show the positive relationship between organic and parenting. Exciting times lie ahead for the organic sector.”
The connection between organic and parenting
The Organic Trade Association’s survey found those who are heavy purchases of organics believe they are a better parent when they chose organics for their family.
“That buyer is actively seeking out healthy, nutritious choices for themselves and their children – that’s the number one motivator for this group when choosing food, followed by the product being organic,” the Organic Trade Association says.
“Concerns about the effects of pesticides, hormones and antibiotics on an individual’s health and the health of that individual’s children, along with the desire to avoid highly processed foods and artificial ingredients for the family were also top reasons to buy organic.”
Baby food is the most important product to go organic with said survey respondents.
- Australian Certified Organic appoints new CEO
- Organic hot dogs now available at Woolworths
- Australia’s appetite for organic foods at record levels
William Grant & Sons has been named Distiller of the Year at the International Wine and Spirits Comp...
Baskin-Robbins Australia has added ‘ice cream pizza’ to its menu.
The 109-year-old Australian pie brand Herbert Adams has officially turned tradition on its head with...
Monday 1st April, 2019: It’s 4pm, the kids come racing through the doors, school bags thrown down an...
PEOPLE are happier when they are healthier - so if you eat well, you stay well, Tom Griffith, co-fou...
Are the tiny cracks evident in the current supermarket business model just the beginning of what wil...
Domino’s Pizza is the first company to pay penalties for alleged non-compliance under the Franchisin...
Dairy producer Parmalat says it is set to disrupt the Australian iced coffee market by introducing “...