Kellogg’s to give away a decade’s worth of free cereal
Kellogg’s Australia is giving away enough cereal to last a cash-strapped Millennial through the next 10 years.
Running a competition through the Kellogg’s Australia Facebook page, the cereal company is asking Millennials to reveal the most Millennial meal they have eaten when they were low on money in order to enter the competition.
The winner will be supplied with enough Kellogg’s cereal to last them the next decade, a move Kellogg’s says hopes will help in a small way.
Kellogg’s Australia said it decided to launch the competition after conducting research and finding that many Australian Millennials are struggling financially.
According to Kellogg’s Australia’s research, two out of five Millennials are skipping breakfast to save money. To afford breakfast out, 57 per cent say they are scrimping on other expenses.
The research also found that 44 per cent of Millennials do not feel confident in managing their finances.