Bulla now producing frozen custard

Posted by Andrea Hogan on 2nd October 2017

Bulla is now selling frozen custard in the freezer aisle of Australian supermarkets.

The frozen custards are a new product category for Bulla who normally produces ice cream and frozen yoghurts.

Bulla Family Dairy General Manager – Marketing and Innovation, Nick Hickford, said: “We’re very proud with the level of innovation that has gone into the creation of this range, combining fresh ingredients and delicious flavours to produce a product worthy of any occasion.”

To create frozen custard egg yolk is added to an ice cream base so a thicker, denser product is produced.

Bulla says in overseas markets, frozen custard has a high level of nostalgia as it has been sold for a long time.

Bulla Frozen Custards come in three flavours – classic, chocolate and toffee caramel. It will be available from Coles, Woolworths and independent supermarkets Australia-wide. The recommended retail price is AUD $7.99 for a one litre tub.


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