Subway no.1 QSR brand in Australia
Subway is the number one Australian quick service restaurant according to the 2017 YouGov BrandIndex.
The YouGov BrandIndex measures customers’ perceptions of a brand’s quality, value, impression, satisfaction, reputation and whether consumers would recommended the brand to others. All judging criteria are taken into consideration to calculate the overall “brand health” of each company. Subway received a score of 31.2.
Senior Public Relations and Corporate Social Responsibility Manager at Subway, Ben Miles, said Subway prides itself on being a pioneer in made-to-order sandwiches.
“We continue to deliver great value, fresh, delicious, made-to-order sandwiches with a smile every day, and the BrandIndex score win reflects this,” Miles said.
Top five QSR brands in Australia
The top five quick service restaurant (QSR) brands as ranked by the 2017 YouGov BrandIndex are:
- Baker’s Delight
- Boost Juice
- The Coffee Club