Byron Bay Cookie launches first marketing campaign
Byron Bay Cookie 's first marketing campaign
Byron Bay Cookie has launched its first marketing campaign.
Titled ‘A Taste of Byron’, the campaign centres around a short film shot in Byron Bay and features local talent, Olive Cooke and Lisa Danielle.
The film shows the pair exploring iconic Byron Bay locations whilst enjoying Byron Bay Cookies along the way.
Byron Bay Cookie’s Taste of Byron campaign launched on 30 November at the Openair Cinema in St Kilda, Victoria.
Byron Bay Cookie will sponsor both the St Kilda and Bondi Openair Cinema’s Summer 2017/18 seasons.
Marketing Manager at Byron Bay Cookie, Emilie Emond, said: “Creating and producing our first campaign is such a milestone for our brand, and we wanted to capture the true essence and beauty of Byron.”
Byron Bay Cookie Company had its start over 25 years ago, first under the business name ‘Pickles, Pies and Petticoats’. When the company was first stated by Maggi Miles and Garry Lines it operated out of a farmhouse in the Byron Bay region.
Related articles
- Gelatissimo and Byron Bay Cookie Company partner for new gelato
- Byron Bay launches Pride Cookie
- Byron Bay CookieCo using Rosella flower in its latest creation
What a fascinating time to be an observer of Fast Moving Consumer Goods retailing.
Coles, Food innovation Australia (FIAL) and the Victorian Government are running a free industry bri...
Australia’s supermarkets can thank My Kitchen Rules for boosting their bottom lines, with new resear...
A new Sara Lee Bavarian range has hit Australian supermarkets.
A young Australian entrepreneur has won retailer support for his innovative new beverage. Some of Au...
Di Bella Coffee has launched its 2018 Reserve Limited Edition coffee blend.
Beverage company Diageo is now selling pre-mixed PIMM’s cocktail on-tap in Australia.
SIMPLOT Australia is exiting its frozen meals category, leaving the world's largest food company Nes...