Pump now selling new electrolyte water
A variety of Pump water containing electrolytes from coconut water is now available in Australia.
The new ‘Pump+ natural electrolytes’ consists of spring water, electrolytes from coconut water and natural lime flavour.
Coca-Cola Amatil, owner and manufacturer of Pump water products, said Pump+ natural electrolytes aims to reach active and health conscious Australians.
To help launch the drink, Pump has collaborated with artist Nick Thomm, who has created posters to advertise Pump+ natural electrolytes in Sydney, Melbourne and Brisbane.
A video that captured the process of making the posters will be featured via street and youth culture magazine, Acclaim.
Other marketing activities for Pump+ natural electrolytes includes digital and social promotion, sampling and gym activations.
Pump+ natural electrolytes will also work with The Urban List to sponsor the best walks in Adelaide, Brisbane, Gold Coast, Melbourne, Perth and Sydney this summer. Samples of Pump+ natural electrolytes will be given away at these walks across the summer.
Pump Marketing Manager, Livia De Salvo, said Pump+ natural electrolytes is a natural extension for the Pump brand.
“In a first for Pump, we have created a distinctive new bottle and packaging for Pump+ natural electrolytes to elevate our active credentials,” De Salvo said.
“We are very excited to be collaborating with Nick Thomm as his unique, bold style and progressive approach are a great fit for Pump.”
Pump+ natural electrolytes is available now in 600ml pop-top PET bottles Australia-wide.