Top 5 packaging trends for 2018
Environmental issues and clean labelling will again dominate packaging trends next year says market intelligence agency, Mintel.
Mintel, which has released its top 5 packaging trends for 2018, reports that environmentally friendly and clean labelling will all be important to consumers again in 2018, just in slightly different ways than they were in 2017.
Mintel’s Top 5 packaging trends for 2018 are as follows:
- Packaged Planet
Although the ABC’s War on Waste have made many Australians conscious of packaging in 2017, in 2018, Mintel says consumers will learn more about, and consequently embrace, the role of packaging in helping stop food and drink going to waste.
Mintel says food companies should act fast to explain the benefit of their packaging to consumers.
As more consumers turn to online shopping, the packaging in which online purchases come in will become more important.
Online shopping packaging should match the expectations of a brand developed from shopping in-store.
- Clean Label 2.0
Clean labelling will evolve to the point where not too much, or too little, will be written on labels.
If there is too much information or health claims on a label, consumers can become confused or suspicious of a product or brand.
- Sea Change
Plastic that ends up in the ocean will drive further consumer demand for environmentally friendly packaging solutions in 2018.
Companies will need to clearly communicate what measures they are taking to recycle and reduce packaging waste.
Brands will invest in modern packaging to help refresh centre-aisles of supermarkets, visited less by younger consumers.
- PepsiCo, Wrigley & others complete for new packaging edge
- Arnott’s opens $22 million Sydney packaging facility
Try as they might, Australia’s fast food outlets have not been retaining their visitation rates.
Baskin-Robbins Australia has added two new options to its menu.
New Nielsen research has found one in three Australian consumers would consider paying more for prem...
The Retail Food Group has just missed its revised forecasted net profit for its 2017 financial year.
Convenience chain 7-Eleven has been awarded Canstar’s 2018 Most Satisfied Customer Service Stations ...
Gluten avoidance among Australians who do not have coeliac’s disease has plateaued new research has ...
EBay has barred sellers on its platform from using Amazon’s fulfillment service for delivery of thei...
THE coffee pod is banned in some places yet it belongs to a market worth more than $10 billion a yea...