Social media is influencing ice cream eating habits
How a photo of consumer’s ice cream will look on social media is influencing what ice cream Australians are choosing to buy new research has found.
According to ice cream retailer, Baskin-Robbins, one in 10 Australians not only want to eat an ice cream, but also share a photo of it online.
Men are more likely than women to share a picture of their ice cream online. Men are also more likely to choose an ice cream flavour and colour because they are planning to share it on social media.
One in four people living in New South Wales let Instagram dictate what ice cream they choose to eat.
Aussies want to share ice cream online, but not in real life
Although Baskin-Robbins found a number of Australians want to share pictures of their ice cream online, they are less keen to actually share their ice cream in real life.
Almost half of respondents said they refuse to share their ice cream with anyone else. Just over a quarter said they would share, only if the other person provided their own spoon.
Australians are however happy to eat their own ice cream in the company of others with 20 per cent of respondents saving eating ice cream until they are with someone special to them.
One in three people say they like to eat ice cream with their family.
General Manager of Baskin-Robbins Australia, Ben Flintoff, said the research provides some important insight into today’s ice cream eaters.
“Governed by the technologies of today, Aussies are increasingly open to trying new and exciting flavours with one in three letting colours dictate their choice,” Flintoff said.
“Unsurprisingly, an unsolicited lick is still a no go with only one in seven respondents happy to grant permission.”
- Frosty Boy reflects on ice cream trendsin 2017 and beyond
- Baskin-Robbins Australia appoints new General Manager
- Baskin-Robbin sadds ‘Polar Pizzas’ to its menu
Leading Australian specialist in FMCG consumer insight, Mark Fletcher, will now be joining FoodLegal...
Woolworths says it is preparing for the rumoured entry of AmazonFresh into Australia in 2017 by alre...
The claims of multiple health benefits from consuming turmeric might not be true.
Caltex petrol says while it is disappointed with the likely end of its fuel-alliance with Woolworths...
Fresh produce producer Costa has announced a $60 million expansion for its mushroom production facil...
Freedom Foods has launched a new range of muesli products using the CSIRO developed BARLEYmax wholeg...
Game designer Jenn Sandercock has created 12 edible tabletop games so far, all of which require a tr...
AFTER a decade of turning Coles around, Wesfarmers will demerger their $20 billion supermarket busin...