SPC celebrates 100 years with new TV ad
SPC is marking 100 years in business in 2018 with a new television advertisement.
The ad, produced by creative agency Leo Burnett, depicts family and friends coming together over a BBQ filled with SPC food before panning out to show the orchids growing SPC’s fruit.
Simone Cote, General Manager Marketing and Innovation at SPC said the new ad is a chance to say thank you to the customers who have supported SPC over the years.
“Not only does our new TVC honour the momentous milestone of turning 100, it encapsulates the spirit and legacy of SPC through heroing key moments in Australian culture, brought to life through the great employees of SPC,” Cote said.
The ad stars an SPC employee, Procurement Manager Mark Jeganathan, and his family.
“It was such a fantastic opportunity to be featured in the campaign, with my family,” Jeganathan said.
“The whole cast are like one big family, passionate about what we do, which you can see in the ad. It’s a genuine reflection of the people at SPC.”
SPC is owned by Coca-Cola Amatil (CCA).
- SPC strikes first-time China export partnership deal
- Woolworths and SPC agree on new 3 year deal
- SPC Ardmona selling Australian-grown canned cherry tomatoes
Coles has reported a slowdown in market growth in the first quarter of its 2017 financial year.
Donut King has released a line of premium doughnuts called ‘The Royal Range’.
Wine exports to China have increased by over 50 per cent since the start of the China-Australia Free...
Australian quick-service restaurant company, Collins Foods, is expanding into the Netherlands throug...
Frucor Suntory is launching a new variety of its V Energy drink called V Pure.
Health brand Slim Secrets is set to launch their exciting new product Choc Love Bites by Sophie Monk
South Australian-born Drakes Supermarkets is building an AUD $80m distribution centre in Adelaide’s ...
FRESH from causing trouble in Australian supermarkets, a 100 per cent plant-based “meat” is at the c...