Powerade with coconut water released
Coca-Cola South Pacific has launched a new limited-edition Powerade variety containing coconut water.
The new ‘Powerade Pineapple Storm ION4+ Coconut Water’ aims to tap into the popularity of coconut water without moving far away from the traditional Powerade ION4+ sports drink formula.
Coca-Cola South Pacific Hydration Brand Operations Manager, Bridget Slipper, said Pineapple Storm demonstrates the innovation inherent in the Powerade brand.
“We’re excited to share what Powerade has to offer in a new flavour as part of our strategy to drive growth through the continual refinement of our hydration and sport drinks range,” Slipper said.
The launch of Pineapple Storm will be promoted through a targeted marketing campaign, focusing on out-of-home channels.
Powerade Pineapple Storm ION4+ Coconut Water is available now in all major and independent Australian beverage retailers for a limited time only.
- Powerade launches summer marketing campaign
- Powerade changes its formula
- Coca Cola introduces water enhancer versions of new Powerade
Cobs is selling a new range of flavoured popcorn that pays homage to the United States.
Aldi has announced that from second quarter 2017 it will begin on-line retail operations in China.
OAK has launched a new high-protein version of its flavoured milk range.
A low-cost dinner meal kit popular in the United States is now available in select areas of Australi...
McKenzie’s Foods is launching three new products in time for Spring.
Despite a significant storm that hit parts of South Australia and Victoria on 11 November 2016, last...
Lindt is expanding its Australian presence, opening a new retail store in Canberra.
Fast food chicken chain, Red Rooster, is expanding into more urban areas with a new-look brand and s...