Dessert inspired flavoured milks launched by Coca-Cola
The new Barista Bros Cafe Creations flavoured milk
Coca-Cola South Pacific has launched a new dessert inspired flavoured milk range under its Barista Bros brand.
The new Bros ‘Café Creations’ is influenced by “decadent flavours and desserts” and includes three flavours across its range including Toffee Almond Panna Cotta, Butterscotch Brownie and Dark Chocolate Fudge.
Coca-Cola says it launched Café Creations to attract new male and female consumers to the flavoured milk category. The launch also comes after the successful introduction of Barista Bros Mocha chocolate flavoured coffee in 2017.
Samples to be distributed through Uber Eats and Deliveroo
The launch of Barista Bros Café Creations will be supported with in-store, out of home and online advertising. Free samples will also be given away with Deliveroo and Uber Eats deliveries.
Barista Bros Brand Manager, Jason Wu said Coca-Cola will be playing into the hands of dessert lovers around Australia with Café Creations.
“With these new flavours, the deliciousness is in the detail,” Wu said.
“We are excited to bring them into and expand Barista Bros portfolio.”
All three flavours in the Café Creations range are available now at grocery, retail, petrol and convenience stores across Australia.
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