FIAL launches UK Grocery Accelerator Program

Posted by Andrea Hogan on 4th April 2018

Food Innovation Australia Limited has launched a UK Grocery Accelerator Program to help Australian food exporters establish themselves successfully in the United Kingdom and Europe.

The 12-month pilot program is a collaboration between Food Innovational Australia Limited (FIAL) and Grocery Accelerator, a UK program that helps food and grocery companies in a similar manner to technology accelerators.

The UK Grocery Accelerator Program will be tailored to each participating company and provides end-to-end support such as documentation requirements and the identification of potential trade buyers, distributors and export partners.

The program will further provide mentoring from the Grocery Accelerator’s team of local industry experts, monthly webinars and access to consumer insight tools to test how a brand may perform in the UK.

FIAL General Manager Commercial, Rod Arenas said the UK Grocery Accelerator Program will provide exporters with the knowledge, capabilities and connections needed to succeed in the UK and Europe.

“This pilot program aims to reduce the cost and exposure to businesses of trying to break into the UK and European markets through facilitating meetings with buyers, including the negotiation process for securing a deal to get products onto shelves,” Arenas said.

“The Program will be highly customised to individual company needs, taking into account their varying levels of market knowledge and experience.”

Companies interested in the UK Grocery Accelerator Program can find out more information and register interest here.

 

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