Fonterra partners with start-up for innovative beverage investment
Fonterra has teamed with a New Zealand food start-up to invest in “state-of-the-art” technology that will be used to produce innovative beverages.
Working with Apollo Foods, a New Zealand beverage producer, the technology has been installed at Apollo’s plant in New Zealand.
The technology will allow for a range of different beverage containers to be produced on site and filled with different products on the production line.
The technology also offers “market leading quality control” and a “superior fresh taste experience over an extended shelf life”.
Fonterra says this will provide opportunities for outlets to stock a greater range of products and give consumers more choice.
Managing Director of Fonterra Brands New Zealand, Leon Clement, said a global surge in demand for dairy and fruit beverages presents a fantastic opportunity for both companies.
“As high-quality drinks play an increasingly large role in consumers’ diets around the world, New Zealand companies have a real opportunity to create value-adding initiatives across our primary industry sectors,” said Clement.
“By taking an innovative partnership approach to production with Apollo Foods, we have been able to open up new opportunities for future brands – and create even more value for our farmers.”
Managing Director at Apollo Foods, Ross Beaton, said it is a privilege to work with Fonterra to bring value-added beverages to consumers.
Apollo is already using the facility to produce a newly formulated “Mammonth” flavoured milk that contains 40 per cent less sugar and has a six-month shelf-life.
In the next few months, both Apollo and Fonterra will independently release new beverages for New Zealand produced using the technology.
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