Cadbury to give away “huge” amount of free chocolate
Cadbury says it plans to give away a “huge” amount of free chocolate to Australians as part of a new marketing campaign.
The new ‘Share the Taste’ campaign centres around Cadbury’s Dairy Milk chocolate block and will encourage Australians to connect over the confectionery.
Interactive billboards will be used as part of the campaign, allowing Australians to play a game of ‘Choc, Paper, Scissors’ against someone else at a another billboard. The billboards will dispense a Cadbury Dairy Milk chocolate block to each participant to share with their family and friends.
Cadbury teams will also travel out to regional parts of Australia to give away free chocolate and provide Sydney-siders with chocolate on World Chocolate Day this year.
The campaign includes the launch of Cadbury’s new ‘Packed with Yum!’ block range which consists of block versions of popular Cadbury chocolate bars like Picnic, Boost, Moro and Crunchie.
Packed with Yum! Will be sold in Australian supermarkets from May 2018 with a recommended retail price of AUD $4.99 per block.
Associate Director of Chocolate at Mondelez International, Paul Chatfield, said Cadbury has a long history of connecting people and recognises the importance of creating meaningful moments between Australians.
“The campaign will help us create a movement of real, genuine human connections around the country, encouraging moments of sharing whilst enjoying Australia’s faveourite chocolate, Cadbury Dairy Milk,” Chatfield said.
- Cadbury brings back Caramilk after 20 years
- New Zealand Cadbury factory set to close
- Cadbury’s Caramilk recalled
Australian wine brand, Yellow Tail, has made a successful debut today into Super Bowl advertising, p...
Coca Cola Amatil has launched a Mount Franklin flavoured sparkling water range packaged in cans.
Australians are spending more on fruit and vegetables but eating less of it new Nielsen research has...
Maggie Beer’s grocery food brand has suffered a $250, 000 loss for the first half of the 2018 financ...
Woolworths has thrown its support behind the Australian Federal Government’s new Cooperative Researc...
The Independent Brewers Association (IBA) has launched its own seal of independence to help consumer...
HERE's our top ten list of national and international news briefs.
SURGING to scale-up from start-up, Australian drink maker Nexba is open to a distribution deal with ...