Research reveals which Australians care about sugar when choosing food
Nearly three in ten Australians are “very concerned” about sugar consumption new research from Nielsen and the George Institute has found.
The households most concerned about sugar consumption are those with people aged over 55 and small/single/couple households.
Concern about sugar is highest in the city, especially in Melbourne and Perth.
Consumers are increasingly willing to pay more for low sugar.
Low sugar products appeal the most to older audiences whilst health claims like organic and gluten free appeal the most to younger audiences.
“Overall, the shift towards low sugar and wellness products shows a decentralized-pattern with both lower and higher affluence driving growth,” Nielsen and The George Institute said.
“The growth is also scattered across a range of demographics, demonstrating that the search for low sugar is not confined to one type of consumer, but instead a new Australian mainstream behavour.”
Nielsen and George Institute to study food and nutrition impacts
The above research is the first released under a new partnership between Nielsen and The George Institute for Global Health.
Both organisations will now work together to provide Australian grocery brands a better understanding of the impact of information on food packs such as sugar, protein and fat.
- Hitting the sweet spot? Australia’s sugar consumption decline
- Negative attitude towards sugar changes consumer choices
- Soft drink sales continue to decline
Pepsi Co’s Gatorade has secured its partnership with the AFL for the next three seasons.
Aldi is preparing to introduce its first new logo in 20 years.
A new Fruit, Vegetables and Diet Score Report released by the CSIRO has found two Australian adults ...
At a time when beef prices are at record-high levels and dairy producers remain under pressure, a wa...
Woolworths will be the first retail refund partner for the New South Wales Return and Earn Container...
The Australian organics market is now estimated to be worth $2.4 billion, and has grown 88% since 20...
Australia Post has opened its first concept store for Australian-based daigou shoppers.
THIS breakthrough means it may be possible to get all the nutritional value and gut health promoting...