Monk fruit emerges as a unique solution for natural calorie and sugar reduction
For years food and beverage companies have been looking for natural alternatives to sugar. Monk fruit juice concentrate is a solution that provides natural sweetness with significantly lower calories than sugar or other fruit juices.
With a very clean flavor profile and no lingering bitterness, monk fruit juice is an ideal solution for reducing or replacing added sugar in foods and beverages. Today monk fruit is found in products from some of the world’s largest food and beverage companies including PepsiCo, The Coca-Cola Company, Nestlé, Kellogg, Danone, and General Mills.
Monk fruit is the common or usual name for the fruit from Siraitia grosvenorii; a perennial subtropical vine in the Cucurbitaceae (cucumber or melon) family. Monk fruit is also known by its Chinese name “luo han guo”. Monk fruit has been cultivated in Southern China for centuries where it is consumed as an everyday food and used in Traditional Chinese Medicine. Monk fruit is rich in amino acids, vitamin C, and beneficial trace elements.
Monk fruit is known for its characteristic intensely sweet taste. The fruit derives its intense sweetness from naturally occurring triterpene antioxidants known as mogrosides. Because of the presence of the sweet mogrosides monk fruit juice is approximately twenty times sweeter than other fruit juices.
“Monk fruit juice really is a new way of reducing sugar and calories.” says Yashvir Ahluwalia, Vice President Sales and Marketing for Monk Fruit Corp.
“Today formulators have a toolkit that consists of high-intensity sweeteners or synthetic sugar alcohols. Monk fruit juice is a truly unique ingredient because it offers great-tasting low-calorie sweetness from a fruit juice. Using monk fruit juice, formulators can significantly reduce or replace added sugar, and achieve a clean-label with a consumer-friendly, simple fruit juice ingredient. When you consider the evolving consumer perceptions around natural, monk fruit juice is a compelling alternative to high-intensity sweeteners and synthetic sugar alcohols.”
With a compelling, uniquely differentiated value proposition, we believe monk fruit juice will play a key role in future global solutions for sugar and calorie reduction.
Monk fruit has traditionally been grown on the steep forested mountains of Northern Guangxi province in China. However, to meet the stringent quality standards of global food and beverage customers Monk Fruit Corp. has established a world-class supply chain which includes a dedicated grower network that exclusively cultivates monk fruit seedlings using the latest horticultural methods. Monk Fruit Corp. has annual processing capacity for more than 14,000 metric tonnes of fresh fruit.
Monk Fruit Corp. is a New Zealand/China Joint Venture and is the only company in the world that is focused solely on the cultivation and processing of monk fruit. Monk Fruit Corp is the world’s leading monk fruit company in terms of market share and product range. It has earned this title through more than a decade dedicated to innovation and leadership in the monk fruit industry.
Monk Fruit Corp. has offices in China, USA, New Zealand and India and is selling monk fruit ingredients to many of the world’s largest food and beverage companies. Monk fruit has now been used in more than 2,000 product launches globally since 2010.
Monk fruit juice concentrate can be used as an ingredient in any formulated food in Australia and New Zealand. This is because the novel foods advisory committee at FSANZ has approved our monk fruit juice concentrate as a traditional food in Australia and New Zealand.
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