Australian social media survey reveals national taste divisions in lolly choices

Posted by Jack Cain on 16th May 2018

A study conducted by Nestle owned confectionery group Allen’s has revealed that Australians are divided when it comes to choice of sweets and how to eat them.

The study took place on the YouGov Galaxy Online Omnibus between 22-25 March, 2018. The YouGov galaxy website is a tool used by companies to test public and consumer opinions, attitudes and behaviours.

Australia is a nation divided into sweet tribes of stretchers, biters, splitters and nibblers. These terms are used by Allen’s to decribe how Australians consume lollies, in what it refers to as the first ever ‘Allen’s Lolly Lovers Index’, which has delved into the most loved, weird and wacky ways locals enjoy their favourite lollies.

Conducted country-wide, the research found that  Snakes separate the nation into clans of biters (36%) and stretchers (34%), and also divide the sexes, with women (40%) choosing to stretch for maximum enjoyment, while men bite (31).

When it comes to the different states, Victoria and Tasmania also believe Snakes are made for stretching (40%), in contrast to Western Australia which is has biggest crowd of biters with 48% taking the head off first.

Queensland is home to a different group, with a fifth (19%) nibbling along the sweet’s length.

The findings uncovered two top ways to enjoy Frogs. A third (34%) of people aiming for a ‘whole in one’ and eating them in one go, and another third (30%) going for a beheading bite.

Strawberries & Cream lollies however bring a new tribe to light, with a fifth (20%) of the nation declaring they are splitters, preferring to bite the strawberry part off first.

While almost half of Aussies (45%) cannot resist eating Jelly Babies one by one, New South Wales and the ACT have a mean streak the most likely to behead them first (27%).

Nestlé General Manager of Confectionery, Martin Brown, said the research from Allen’s revealed strong divisions across lolly eating lines, alongside some truly bizarre tasting techniques.

“Looking at the more out-there ways Aussies like to eat their sweets, dipping into tea, putting them in the blender, and melting them into a delicious goo definitely stood out. Chilling Snakes in the fridge, chopping them into bite size pieces and racing a loved one to the middle from both ends also came through as wacky suggestions. The passion of lolly lovers clearly knows no bounds,” said Mr Brown.

Despite these confessions, the study revealed that the majority of Australians keep quiet about their favourite ways to eat their sweets, with only four in ten (42%) claiming to be loud and proud of their rituals.

“We knew that our fans were an opinionated bunch but with this new research, we have given voice to a whole nation of lolly lovers. Not only are we passionate about the types of lollies we love, but also about the ways we eat them! Research shows that when people have a personal sweet ritual, it may actually enhance their enjoyment, so we are encouraging all Aussies to simply get out there and go for gold – whether you stretch, bite, mix, squish, dip, nibble, twist or tie,” he said.

 This study was conducted on the YouGov Galaxy Online Omnibus between 22-25 March, 2018. The sample comprised 1,034 Australians aged 18 years and older distributed throughout Australia. Age, gender and region quotas were applied to the sample.

Founded in 1891, Allen’s is an iconic Australian confectionery brand now owned by Nestle.