Faster slow-cooked meals, this is no crock (pot)
McCain Foods is presenting a new entrant to the freezer aisle, “bringing convenience to comforting slow cooked meats and root vegetables with a new range of slow cooked meals”.
According McCain (yes – they’ve done it again), this time making as much as ten hours of cooking available in just minutes.
McCain research shows Australians want to enjoy a “faster’ slow cooked meal – a meal that delivers flavour and has a ‘homecooked’ feel – without having to wait for hours for it to cook”.
Drawing inspiration from traditional slow-cooked favourites, consumers have three delicious options to choose from: Seven-hour Slow Cooked Lamb in a rosemary gravy served with mash, green beans and baby carrots, eight-hour Slow Cooked Beef in a red wine jus, served with mash, peas and carrots and the 10-hour Slow Cooked Pork in an apple sauce, served with root vegetables and beans.
The McCain Slow Cooked Meals range is available in the freezer aisle of selected Woolworths and Metcash stores nationally. Available in a 300g size for RRP $6.99.
McCain Foods Meals and Pizza Marketing Manager, Chris Martin, says McCain’s new Slow Cooked Meals range aims to satisfy consumers’ tastebuds and their requests for a hearty and tender, ready-to-eat meal.
“There’s nothing quite as satisfying on a cold winter’s night than digging in to an eight-hour slow cooked beef or a 10-hour pulled pork with all the trimmings,” Mr Martin said.
“For many of us, slow cooking is a luxury only enjoyed in restaurants, or only on weekends, because we just don’t have the time and resources to cook them during a busy week.
“At McCain, we know that good things take time. With our Slow Cooked Meals range, we’ve taken the hassle and long cooking hours from our customers, cooking our meats ‘low and slow’ until perfectly tender and packed with flavour.
“Classic sauces coupled with wholesome vegetable sides makes for a convenient and satisfying meal.”
Also in this edition of Australian Food News
- Disrupting the delivery service disrupters, can it be done?
- Teaspoons labelling leads in calls to control demon sugar
- Sweet deal: Darrell Lea buys Life Savers
Arnott’s Shapes have been a favourite of many Australians for decades, but a recipe change has gone ...
Coca-Cola South Pacific has announced a new summer marketing campaign for its Fuze Tea beverage.
Due to the Easter long weekend, Australian Food News will not be published on Monday 17 April 2017. ...
The Australian Federal Government says it will be reforming and strengthening the country’s food saf...
Bellamy’s has acquired the Camperdown Powder canning facility in Braeside, Victoria.
Food-based retailing strategies continue to be top of mind for shopping centre managers looking to i...
Coles has decided to expand its Quiet Hour program which was created to improve the grocery shopping...
Australian restaurant chain Hog’s Breath has launched a new quick-service dining concept.