Muffin Break Partners with Darrell for World Liquorice Day 12 April
Muffin Break Partners with Darrell Lea for International Liquorice Day Muffin Break began a partnership, beginning 2019, with the Lamington muffin filled with Darrell Lea goodness, a coconut rough centre!
As the year has progressed, so too has the partnership between these Iconic Australian brands to provide a unique offering for Muffin Break’s customers, enjoying treats that Australians have come to love.
To announce the partnership and quality product, Muffin Break has launched a rare treat for customers this April to celebrate International Liquorice Day which falls on April 12th!
The brands are proud to offer three new muffins with some iconic, liquorice ingredients customers are going to recognise and love:
It is quite a unique product range for Muffin Break, creating fun theatre in store for the teams and their customers.
The delicious liquorice range includes:
Choc Bullet Liquorice Muffin: Made with Darrell Lea liquorice and chocolate. Garnished with liquorice flavoured cream cheese icing and Darrell Lea milk chocolate liquorice bullet.
Liquorice Twist Muffin: Made with Darrell Lea liquorice and blueberry compote. Garnished with liquorice flavoured grey cream cheese icing and Darrell Lea liquorice twist.
Allsorts Liquorice Muffin: Made with Darrell Lea Allsorts and cream cheese centre. Garnished with liquorice flavoured grey cream cheese icing and Darrell Lea liquorice Allsorts.
Fast facts about the black stuff:
• Darrell Lea has been making soft-eating black liquorice since the 1950s
• Darrell Lea liquorice is sold in more than 10,000 stores around the country
• Darrell Lea makes two types of liquorice – black and red
• Darrell Lea makes more than 40,000km of liquorice a year, enough to wrap
• around the Earth
• Darrell Lea makes 1 BILLION chocolate Bullets a year … 41 for every
• Australian…and everyone has a favourite flavour
Muffin Break wants your vote:
All three flavours will be available in stores across the country during the month of April, but post the campaign, one lucky flavour will feature as part of their permanent muffin range.
By popping into your local Muffin Break store and indulging in your favourite of the three liquorice muffins, Muffin Break will see be soon asking the Australian public to let us know their preference.
Have you had your chance to try a liquorice muffin yet?
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