One of Australia’s major brewery and beverages groups, Lion has launched a large scale marketing campaign to win over customers with nutrition facts about beer.   Featuring statements such as...

Lion beverage James Boag has launched a new marketing campaign featuring an instrument that turns meteorological readings into musical symphonies.     Hoping to promote its Tasmanian heritage, James...

Little Creatures have released a new beer for summer called ‘Dog Days’.   The beer has been described as crisp with tropical aromas. It is straw-yellow in colour and has hints of peach.   In...

Lion has announced that it will be adding nutrition information panels to bottles and cartons across its entire Australian beer portfolio from August 2015. Lion has said that the decision was spurred...

Lion’s brand XXXX Gold, has added a pale ale offering to its beverage line. ‘XXXX Gold Australian Pale Ale’ is a combination of  specialty malts, Amarillo hops and fermented ale yeast. It is a mid-strength...

Australian brewer Little Creatures has launched a limited edition “seasonal beer”. Australian brewer Little Creatures has launched a limited edition “seasonal beer”. The Little Creatures brand,...

Yoplait launches new Greek yoghurt snack in Australia Yoghurt brand Yoplait has launched a new Greek yoghurt and fruit snack in Australia called Bon Appetit. Yoplait said market research it conducted showed...

Kellogg’s responds to CHOICE’s sugary cereals accusations and Health Star ‘failings’ Breakfast cereal manufacturer Kellogg’s has responded to the recent accusation by consumer group CHOICE,...

A2 Milk Company approved for ASX listing and aims US market launch with new brand message New Zealand-based dairy company the A2 Milk Company has announced that its application for listing on the Australian...

Australians don’t always want to buy ‘Australian ingredients’ Amidst an escalating debate about Country of Origin Labelling on food products in Australia, the most recent financial report from the...