The Australian Association of National Advertisers’ (AANA) has released a Practice Note for its new AANA Environmental Claims in Advertising and Marketing Code, which came into effect on 1 January 2010. “Given the range of industry sectors and environmental issues to which the Environmental Claims Code applies, the Code itself provides general principles and not overly prescriptive rules,” said AANA CEO, Scott McClellan. “This Practice Note is more detailed, providing clause... ...Read more »

In response to the increasing number of ‘green’ claims being made by advertisers, the Australian Association of National Advertisers (AANA) has published an Environmental Claims in Advertising and Marketing Code. The Code has been adopted by AANA to ensure that marketers apply rigorous, industry-wide standards when they make environmental claims in advertising or marketing communications. The use of the term ‘green’ has come to prominence over the past couple of years as companies... ...Read more »

Breakfast continues to be a source of debate between cereal companies and obesity lobbyists, with the Advertising Standards Board asked to use the AANA Food and Beverage Code to settle the score. And Kellogg’s has won the latest battle. “A complaint about claims and nutritional benefits of a breakfast cereal has resulted in a determination in favour of the cereal company based on the Board’s understanding of how the target audience would interpret the advertisement,” Advertising... ...Read more »

Food and beverage marketers will need to be more careful with their ‘green’ product claims after the board of the Australian Association of National Advertisers (AANA) announced they would proceed with the development and implementation of an Environmental Claims Advertising and Marketing Code to address the increasing concerns about ‘greenwashing’. Food and beverage companies have been increasingly keen to promote their products as environmentally-friendly in the past few... ...Read more »

The Advertising Standards Bureau has given the green light to the “myth-busting” Coca-Cola advertisement as well as the NSW Department of Health’s water campaign despite receiving a number of complaints. Advertising Standards Bureau Chief Executive Officer, Ms Fiona Jolly said complaints focussed on the allegedly misleading and false claims made by advertisers in both the soft drink print advertisement from Coca Cola and a NSW Health Department television advertisement promoting... ...Read more »