The Cancer Council of New South Wales has published online a list of the food advertising that occurs during children’s favorite television programming. The online list at a specific website (http://www.fatfreetv.com.au/) has been dubbed a “Fat Free TV Guide” by the Cancel Council which recommends the list be used by parents to filter their children’s selections of programs. Parents are being encouraged by the Cancer Council “to make better viewing choices with television shows that have... ...Read more »

Food manufacturing giant Unilever has appealed a decision by the Advertising Standards Board which ordered that an advertisement for its Paddle Pop products be taken off air over a claimed breach in the Responsible Children’s Marketing Initiative (RCMI). The advertisement for Unilever’s Bubble Gum Berry Lava Paddle Pop and the Hero or Villain Choc Orange Paddle Pop is set in a jungle and a voiceover describes the products. In what is being described by Unilever as a far-reaching precedent, the... ...Read more »

Food advertising network, Gourmet Ads, has issued its predictions of what the online advertising landscape has in store for those who are looking at advertising in the food sector.  Speaking from Australia and operating as a global business, Gourmet Ads’s founder and managing director Benjamin Christie has tipped the following trends: 1. Media Buying with Data In 2011, one of the buzz terms was DMP (data management platform). Christie  predicts that digital media buyers will seek out media-buying... ...Read more »

The Australian banana industry is meeting with chewing gum maker Wrigley’s today over a dispute regarding an advertisement for chewing gum. The ad, promoting plaque-fighting gum, groups bananas in with sugary snacks – a link the industry is far from pleased with. As such, they filed a complaint with the Advertising Standards Bureau and have even gone as far as to boycott chewing gum. The banana industry has spent millions promoting the health benefits of their product and believe the... ...Read more »