Maxibon is celebrating its 18th birthday with a new marketing campaign. Maxibon’s ‘Bonforce’ campaign centres around the story of an elite squad dedicated to enforcing ‘Maxi’ bonding among mates. The...

Wine Australia and Tourism Australia have partnered for a $36 million marketing campaign which will try and entice Americans to visit Australia’s wineries. The campaign was launched Sunday 4 February...

CLIF Bars will be the official energy bar and gels of the Ironman Oceania 2018 and 2019 Multisport series. As part of the partnership, CLIF Bars and CLIF Energy Gels will be provided to competitors of...

The Australian Open has attracted criticism for selling bottle water imported from China. With the international tennis event beginning in Melbourne early this week, spectators have taken to social media...

IGA has announced its latest marketing move, revealing it is the major partner of a soon-to-released Australian film called THE BBQ. THE BBQ tells the story of Darren ‘Dazza’ Cook, a man who finds...

Red Bull Australia is celebrating Formula 1 success story Daniel Ricciardo through a limited-edition line of packaging. An image of Ricciardo will feature on Australian-sold Red Bull cans from mid-January...

Meat and Livestock Australia’s 2018’s Australia Day lamb television advertisement has received far less criticism than prior advertising efforts by the meat promotion organisation. Launching the long-form...

Youfoodz and Meat and Livestock Australia have both made the Advertising Standard’s Board 2017 most complained about ads list. Youfoodz took out second place for its television advertisement that saw...

The A2 Milk Company and Lion Diary and Drinks have reached a settlement regarding a dispute over the use of A2 protein claims. The two companies have publicly announced they have agreed not to proceed...

It is fair to say we spend a lot of free time at our local supermarket, either doing the weekly grocery shop or buying last minute items for dinner that night, making the most of the sales on offer. Supermarkets...