Coca-Cola South Pacific has launched its Powerade 2016 Rio Olympics marketing campaign. Powerade first debuted at the 1992 Barcelona Olympics and has a 24 year cross-promotional relationship with the Olympic...

  A complaint against Spudshed, a chain of supermarkets in WA, has been dismissed. The complainant alleged that the slogan, “We grow it, we sell it, you save”, as used in two TV advertisements,...

A Sydney lawyer has lost his bid to register the trademark “McKosher”. Mark Glaser, of Scottish-Jewish descent, intended to use the trademark in conjunction with a restaurant.  Glaser’s application...

Coles supermarkets is changing its media agency for the first time in 13 years after a competitive tender process. Since 2003, Coles has contracted Universal McCann (UM) but as of 1 July it will switch...

The Australian Advertising Standards Board (ASB) has decided a McCain pizza advertisement is in breach of the Advertiser Code of Ethics. The ASB said the television advertisement is in breach of Section...

Responses to last week’s Australian Federal Court’s decision to impose a $300, 000 penalty on Free Range Egg Farms (FREF) has attracted a strong reaction in food industry and food compliance circles. In...

In food product development, ingredients and marketing are two of the key drivers. You may know what you want, but you also need to know what you don’t want! You don’t want any restrictions on marketing...

Aldi supermarkets in the UK have taken a unique approach to advertising their 2016 Easter offerings. They are parodying two popular advertisements by other well-known brands. In one advertisement, Aldi...

Complaints in relation to advertising food and beverages to children are at historic lows according to the Australian Advertising Standards Bureau.   The Bureau said complaints to the Advertising...

Evian mineral water is now being sold in a newly designed bottle.   In the first major change to its design in 30 years, Evian mineral water now comes in a slim 330ml bottle with a transparent label....