Foster’s is set to cut the alcohol content of Australia’s highest selling beer in a bid to avoid a price hike next month. The brewer, which is embarking on a marketing push in the coming months to strengthen VB’s grip on top spot in the market, is reportedly going to reduce the alcohol content from 4.8 per cent to 4.6 per cent at the start of August. “This is all about making VB better value so that when every other beer goes up in price this August, VB won’t be,”... ...Read more »