Baby boomers are shifting their grocery purchase patterns as they approach retirement age, according to new research from the US where - like Australia - baby boomers represent a significant proportion of the population. The latest IRI research, “Baby Boomers II: Preparing for the Upcoming Wave of Aging Shopper Growth,” examines the broad range of baby boomer lifestyle changes and identifies top-indexing food and non-food categories, recession-driven shopping patterns and key opportunities... ...Read more »
An ageing population can no longer be ignored by the consumer packaged goods (CPG) sector, with a new approach needed to attract the lucrative market, according to a new series of reports from independent market analyst Datamonitor. Traditionally, Young Adults have been the key target demographic, but marketers must adapt in order to maximise the huge potential of the Seniors market, their research found. “The ageing of populations globally is an issue that will increasingly shape both society... ...Read more »
Consumer packed goods (CPG) retailers and manufacturers that view the baby boomer group as a single target market do so at their own peril, according to a new report from an American market research firm. The IRI Times & Trends Report, “Baby Boomers: One Size Does Not Fit All”, discovered that, despite sharing many seemingly formative historic experiences, the baby boomer (those born between 1946 and 1964) generation prides itself on individuality and is really quite diverse. And... ...Read more »
In the wake of an Australian survey by Deloitte finding Australians were yet to embrace online grocery shopping, new UK research has established that baby boomers hold the key to growth of online grocery sales. The Golden Generation report, from international food and grocery insight and information providers IGD, predicts that the value of online food and grocery shopping in the UK will nearly double in size by 2013 to be worth £6.2b (A$13.94b) (up from £3.2b in 2008). Food and grocery sales in... ...Read more »
Foodservice consultants Technomic have discovered that age-based distinctions among consumers’ use of restaurants run deeper than originally expected. The findings, published in the ‘Generational Consumer Trend Report’ reveal numerous and often-subtle factors that play an important role in shaping menu and restaurant trends, while also highlighting key opportunities to effectively market to these segments. The report examines attitudes and behaviour relevant to restaurant services... ...Read more »