Bakers Delight is set to put the ‘bun’ into fundraising this Easter, with bakers across Australia and New Zealand preparing to bake over 520,000 fresh hot cross buns on Saturday 9 April, to raise money for sick children at hospitals across the country. ‘Bundraiser’ Day will see all 630 Bakers Delight bakeries nationwide donate $1 from every six-pack of hot cross buns sold to raise over $128,000 to purchase essential medical equipment for the hospitals. Bakers Delight’s support in Victoria... ...Read more »

Australian bread franchise Bakers Delight has unveiled its new brand strategy, in a plan to reposition the business for continued growth. The $6 million dollar plan will focus on emphasising the freshness of Bakers Delight products and the authenticity of its bakers and baking methods. “Our extensive research identified that consumers are unclear about what ‘fresh’ bread is and are unwittingly buying bread that claims to be fresh, when in actual fact it could be days old,” said Chris... ...Read more »

Bakers Delight has been recognised in the Oracle World Retail Awards 2010, taking out finalist honours for in-store merchandising designed and executed by sales acceleration agency, MediaTag. The Oracle World Retail Awards recognise outstanding innovation and creativity delivered by retailers across the globe. Established in 2007, these Awards help set benchmarks of excellence in key areas that are important in modern retailing. Voted one of the leading global retailers in the ‘retail advertising’... ...Read more »

Bakers Delight has been awarded the ‘Franchisor Social Responsibility Award’ at the Franchise Council of Australia MYOB Excellence in Franchising Awards, held last week at the 2009 FCA Gala Awards Dinner in Perth. Chris Caldwell, General Manager of Marketing & Operational Support at Bakers Delight, said the network is continually developing and implementing community, social and environmental initiatives. “Our commitment to local communities is pivotal to our connection with... ...Read more »

Bakers Delight has announced plans for further expansion across its Australian, New Zealand and Canadian operations in 2009, with the planned launch of around 150 stores. While much of the retail sector is feeling the pinch of the global financial crisis and in cut-back mode, Bakers Delight reports that they are trending positively against the economic downturn. As part of an aggressive growth campaign, the company is looking to recruit 150 new franchisees across its international network and will... ...Read more »

Innovation and continued technological improvements were the themes of the MYOB Excellence in Franchising Awards announced in Sydney on Saturday night, as a number of franchisors in the food and beverage sector walked away with major awards. Bakers Delight, The Coffee Club, 7-Eleven and Gloria Jeans were all among the winners. Bakers Delight received the ‘Media Campaign of the Year’ award for its Top Sports community engagement program. The Top Sports campaign was entered as an... ...Read more »

The Australian Competition and Consumer Commission announced today that it had concluded its investigations into allegations that Bakers Delight engaged in misleading and deceptive and unconscionable conduct towards franchisees in operating its franchise system. Having conducted an in-depth investigation, including analysing a large amount of documentary evidence and conducting a number of detailed interviews with various witnesses the ACCC has decided not to take any further action. This... ...Read more »