The UK’s largest retailer has launched the first of its new “Buy One, Get One Free Later” deals, designed in response to alarming research showing the high levels of food waste. Such is the extent of food waste in the UK that the government is looking at the prospect of clamping down on traditional ‘buy-one-get-one-free’ (BOGOF) deals. This has already elicited a response from retailers, with Tesco’s new discount strategy to include the ability for customers to... ...Read more »

In the wake of concerns about the waste created by ‘buy-one-get-one-free’ offers (BOGOFs), UK retailer Sainsbury’s has introduced a new, but similar offer, to tackle such concerns. The ‘buy now free next time’ deal allows customers to get the product free next time they are in store and it will be initially offered on nappies and baguettes. “Following feedback from our customers, we learnt that whilst ‘buy one get one free’ promotional offers on nappies... ...Read more »

More than a third of shoppers have said they are tempted to try something new by in-store promotions such as “buy one get one free” (BOGOF), new research from Britain shows. According to latest consumer research from IGD, 37% of shoppers admitted that in-store promotions, such as ‘reduced price’ and ‘BOGOFs’, prompt them to try something new when they are doing their food shopping, whereas 29% say that advertising, such as TV or magazines, encourages them to try... ...Read more »