Woolworths, Wesfarmers and Lion Nathan have been among the big winners when it comes to brand value gains over the past year, with Woolworths claiming top spot as Australia’s most valuable brand owner. The research by Brand Finance showed half of the top ten most valuable brands were indeed companies with strong links to the food and beverage sector. Beyond Woolworths, Coles owner Wesfarmers, soft drink maker Coca-Cola Amatil and brewers Lion Nathan and Foster’s made the top ten. Wesfarmers,... ...Read more »

Coca-Cola remains the No. 1 brand for the ninth year in a row, according to BusinessWeek and Interbrand’s annual ranking of the “Best Global Brands”. Coca-Cola has been positioned at the top for the entire nine years the research has been carried out. A number of other food and beverage brands were seen to prosper during a year in which many brands lost value. Heinz, Wrigley, Kellogg’s, Nestlé and Danone were among the big risers as consumers faith in food and beverage brands... ...Read more »

The world’s leading wine and spirits brands have grown in value over the past 12 months as consumers search for the safety of respected brands. Intangible Business, a brand valuation consultancy, released its annual league table of the world’s most powerful wine and spirits brands overnight, with Smirnoff coming out on top. The Power 100, now in its fourth year, was compiled from analysis of over 10,000 brands. It combines each brand’s financial contribution with consumer brand... ...Read more »

New research has discovered that brands within the food and beverage industry have proven among the most resilient over the past year. The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking published today by Millward Brown Optimor revealed that brands sustained their value, despite the tough economic environment. The research identifies the dollar value of brands by combining financial data with research on consumers and business-to-business users from BrandZ – the world’s... ...Read more »

Brand Finance, a leading independent brand valuation consultancy, has revealed their list of the 500 leading global brands, with Australia’s two largest supermarkets the only Australian brands in the food industry to make the list. All sectors were hit in 2008 by commodity price rises, the credit crunch, rising unemployment and tumbling share prices, the consultants noted, with an overall drop in brand value across the Global 500 for the year of 24%. The world’s most valuable brand was... ...Read more »

Interbrand, a world leading brand consultancy, this week announced the twenty ‘Best Australian Brands’, with Telstra and Commonwealth Bank being named as having Australia’s highest brand values, while Woolworths was the only company in the food industry to make the list.The Australian Best Brands Report provides a ranking that is an indication of the value a brand holds not only economically, but also in the connection it holds with Australian consumers, according to Interbrand. “Interbrand’s... ...Read more »

The H. J. Heinz Company has achieved the highest consumer satisfaction rating of any company in the food manufacturing sector, according to the University of Michigan’s American Customer Satisfaction Index (ACSI). This represents the ninth year that Heinz has been the index’s top-rated food company in the study. The American Customer Satisfaction Index is a national economic indicator of customer evaluations of the quality of products and services available to household consumers in the... ...Read more »

Coca-Cola has laid claim to the best global brand for the eighth year in a row in the coveted Interbrand Best Global Brands ranking*. The beverage giant, which had a brand value of US$66.7 billion, was among sixteen food and beverage companies to feature in the top 100 brands. “The Best Global Brands 2008 ranking is a reflection of the global economy – the current credit crisis in the U.S., the growth of emerging markets and the increased emphasis on sustainability are all key trends... ...Read more »