Taco Bill, Australia’s longest established Mexican restaurant franchise has unveiled a new website as part of its brand refresh that is set to have consumers and prospective franchisees raising their margarita glasses. The website has new functions to allow seamless navigation from consumer offers, competitions and restaurant locations to franchise opportunities.Taco Bill’s brand refresh involves a complete review of marketing collateral and manuals to give new and prospective franchisees... ...Read more »

Australian bread franchise Bakers Delight has unveiled its new brand strategy, in a plan to reposition the business for continued growth. The $6 million dollar plan will focus on emphasising the freshness of Bakers Delight products and the authenticity of its bakers and baking methods. “Our extensive research identified that consumers are unclear about what ‘fresh’ bread is and are unwittingly buying bread that claims to be fresh, when in actual fact it could be days old,” said Chris... ...Read more »

Australia’s second largest supermarket group Coles has posted a strong increase in first half sales as its turnaround efforts continue to pay off. Coles supermarket business booked revenues of A$15.16bn in the six months to 31 December, up 3.7% compared to A$14.62bn for the half-year of last year. Speaking during a conference call with analysts, Wesfarmers chief executive Richard Goyder said that the turnaround at Coles was “on track”. Detailing the supermarket operator’s... ...Read more »

Unilever Australasia, parent company of many of Australia’s favourite food, beverage and home and personal care brands including Streets Ice Cream, Dove, Rexona, Omo and Lipton, has this month started to introduce signature brand advertising on all newly-produced Unilever TV, print and outdoor ads. In the first stage of this signature roll-out, certain Flora, Omo and Rexona TVCs have started to air with Unilever’s distinctive “U” logo. Unilever’s other brands will begin... ...Read more »