Woolworths has today announced that rumours of a change to their logo and a banishing of the Safeway name are accurate, but the “Fresh Food People” slogan is set to remain a key focus of their promotions. Twenty one years after the introduction of “The Fresh Food People”, the company will introduce a new logo which resembles a peeling apple in the shape of a W. The new branding was created by Hans Hulsbosch of the Hulsbosch Agency who recently updated the iconic Qantas kangaroo. It... ...Read more »

Woolworths has decided to banish the Safeway brand name 23 years after purchasing Safeway supermarkets in Australia, according to a report in Melbourne newspaper The Age. US retailer Safeway entered the Australian market 45 years ago and their store numbers swelled to over 100 before Woolworths acquired Safeway Australia in 1985. Woolworths decided to re-name the NSW and Queensland stores but stuck with ‘Safeway’* throughout Victoria. Since then Safeway and Woolworths have essentially... ...Read more »

With research suggesting that over 50% of Australians are accessing the internet before they make a purchase, the importance of the internet for businesses large and small cannot be understated. While some food retailers have been slow to react to the trend the many who have, have benefited. A mere five years ago most small businesses would not have wasted their time setting up a website but now small business websites are commonplace. They are particularly important for take-away food outlets and... ...Read more »