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Woolworths ditches Homebrand for new private label range

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Woolworths supermarket group is saying goodbye to its Homebrand private label range and replacing it with another of its private label brand. Homebrand was established by Woolworths in 1983 and developed...

The top 20 supermarket brands Australians say they cannot do without

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Canstar Blue has conducted a survey to discover what top 20 supermarket sold brands Australians say they cannot do without. Despite the growing trend of buying private label, the Canstar Blue study found...

Unilever Magnum launches into confectionery and chocolate in Australia as part of a global brand extension

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Unilever’s Magnum Ice Cream is preparing to launch a confectionery line into Australia.The Australian launch will coincide with the confectionery lines global launch into countries including Germany,...

Baskin-Robbins honoured with Best Brand Transformation Award at QSR Media Awards

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Baskin-Robbins have been recognised as Australia’s premium ice-cream brand at the QSR Media Awards last week at the Hilton Hotel, Sydney, winning the award for Best Brand Transformation. Baskin-Robbins...

Coca-Cola Amatil announces senior management changes

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Coca-Cola Amatil announces senior management changes Food and beverage manufacturer Coca-Cola Amatil (CCA) has announced upcoming changes to its senior management team. The changes will see Nessa O’Sullivan,...

Maxwell Foods launches snacks for children in Australia with popular children’s icon Peppa Pig

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Maxwell Foods launches snacks for children in Australia with popular children’s icon Peppa Pig Australian food brand Maxwell Foods has launched a range of fruit and nut snack foods branded with popular...

Nestlé foodservice chocolate range changes name in Australia and expands to include couverture range

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Nestlé hospitality chocolate range changes name and expands to include couverture range Food manufacturer Nestlé Professional’s chocolate range designed for use by chefs in cafes, restaurants and other...

Woolworths considers ‘local’ branding

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Australian supermarket group Woolworths is continuing its push to be seen as a supporter of Australian farmers and suppliers, as it considers a new branding strategy called ‘Woolworths Local’. The...

Australian taste for turkey meat may help poultry producers

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Poultry brand Steggles is promoting turkey as an alternative dinner protein to chicken. Turkeys being a larger bird than chicken and carrying lots of dark meat, have the potential to improve poultry processing...

Dick Smith Foods re-launched in new “guilt” campaign concerning Australian-made and owned products

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Australian nationalistic marketing group Dick Smith Foods has announced it will re-launch its brand in a new campaign with a focus on Australian-made and Australian-owned product benefits. According to...