UK study provides marketing motivation towards “lighter weight” packaging
January 23, 2013

A recent report by an international research house reveals a significant difference in attitude between younger and older UK consumers when it comes to presumptions about “lighter weight” packaging. The study found most UK consumers are open to the idea of buying lighter weight packaging, with only 1 in 10 consumers actively “avoiding” it. The research, by Canadean Consumer, reveals lighter weight packaging is more appealing to older consumers for environmental benefits. In comparison, younger... ...Read more »

Online Grocery Shopping poised for growth, Australian analysis, Nielsen findings
September 11, 2012

Despite record numbers of Australians using the internet to seek product reviews, specials and grocery coupons, the number of consumers purchasing groceries online lags significantly behind the UK signaling even greater growth is to come, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. When comparing Australian rates of consumer online shopping with other global markets, Nielsen found 35 percent of Australians had bought... ...Read more »