Around the world, people have been shaken into uncertainty by the economic crisis, but there have been reasons for optimism and hope in recent weeks. Looking ahead to 2009, market and consumer intelligence firm Mintel believes consumers will adapt and make the best of the coming year in five major ways. As a backlash against the fast pace of the modern world, people will try to take greater control of their lives and find pleasure in the simple things. Faced with financial insecurity, shoppers will... ...Read more »

Understanding consumer behaviour in a challenging economic climate will drive the success of retailers and manufacturers in the coming year, according to leading global market information supplier The Nielsen Company. History often provides a sound guide to the future and, as such, can highlight the products that are most immune and vulnerable to an economic downturn. Historical trends and macroeconomic variables analysis from The Nielsen Company reveals that a number of products can maintain... ...Read more »