Cadbury has created Cadbury Screme Egg Minis in time for Australia’s own Halloween (‘ANZAC Beersheba Day’, 31 October in Australia). The new eggs are a miniature version of the Cadbury Creme Eggs and are filled with “green gooey goodness” encased in Cadbury Dairy Milk chocolate. Cadbury Screme Egg Minis will be putting all the spooky touches on the Werribee Mansion for the Screme Egg Spook Party at Werribee Park, Victoria, in preparation for the freaky, scary and ghostly Halloween festivities... ...Read more »

Cadbury Dairy Milk Australia, the flagship of the Cadbury brand recently purchased by Kraft Foods, is celebrating its successful Facebook marketing campaign this week, having reached a milestone 100,000 fans on the social media website. The company said the fan base is a “landmark” in Australia, and that it has put the Cadbury Dairy Milk facebook page in the top 10 Australian food/beverage branded facebook pages generated for Australian consumers, according to SocialBakers.com, a social... ...Read more »

Kraft Foods is encouraging the Indian government to develop a comprehensive cocoa production development policy, claiming domestic supplies are too poor and scant to fuel its growing needs. Atul Bhatia, executive director for research and innovation at Cadbury’s Indian subsidiary, stressed in an interview with just-food that while cocoa is an essential part of his company’s business, imports are often essential. Production is not widespread – cocoa is not a native crop – and... ...Read more »

Cadbury has apologised to Naomi Campbell after its Dairy Milk Bliss adverts “upset” the supermodel. The print campaign for Dairy Milk Bliss featured the slogan: “Move over Naomi, there’s a new diva in town”. After Campbell threatened to sue the company, the chocolate manufacturer published an apology on its website on Friday (3 June). Cadbury said that it was “seriously sorry” and that it was not its intention to “offend Naomi, her family or anybody... ...Read more »

Mars Chocolate Australia has announced that it will source enough Rainforest Alliance Certified cocoa to cover the production of its iconic Mars Bar, which will bear the Rainforest Alliance treefrog logo. The move follows Cadbury’s switch last year, when the company began purchasing enough Fairtrade cocoa to cover the production of its Dairy Milk blocks. Mars Chocolate Australia said that chocolate lovers want to know that their special treat not only tastes delicious, but has been produced... ...Read more »

Kraft’s popular ‘no artificials’ sweets brand, The Natural Confectionery Co, previously part of Cadbury, last night unveiled a new campaign called ‘Let’s Play’, which encourages parents to reminisce and step into a kid’s world full of imaginative, creative play. Lisa Casey, The Natural Confectionery Co. Senior Brand Manager, said it was a fun, light-hearted campaign that aims to position The Natural Confectionery Co. as a brand that encourages spontaneous and imaginative... ...Read more »

Cadbury has released a newly reformulated range of Mousse chocolate, in chocolate, caramel and hazelnut flavours. The new Mousse blocks feature large triangular instead of square pieces, with more up-market, less playful packaging than standard Cadbury Dairy Milk blocks, aiming at a luxury/indulgence buyer and the after-dinner market. The new product will be advertised with the tag line “So delicious it’s best kept hidden”. Cadbury Dairy Milk Mousse is available from Coles, Woolworths,... ...Read more »

Cadbury has launched a new marketing campaign for its Favourites line, aimed at encouraging the product’s gift status in between the usual special occasions. The new “What to bring when you’re told not to bring a thing” TV commercial features an Australian family searching for the a gift when faced with a host who says they don’t want anything. In a dream sequence, family members struggle with inappropriate gifts, including a ridiculously large croquembouch, a 30L jelly... ...Read more »

Australia continues to be one of the world’s fastest growing markets for Fairtrade Certified products with sales tripling in just 12 months to over $120 million in 2010, Fairtrade Australia & New Zealand (Fairtrade ANZ) announced today. Fairtrade ANZ CEO Stephen Knapp said the outstanding sales growth was matched by a significant jump in Australian consumer awareness of the Fairtrade Label – rising from 23% in September 2009 to 37% in November 2010 (Mobium Group 2010). “Across the country,... ...Read more »

The management running UK-based premium organic chocolate maker Green & Black’s is reportedly considering buying the business from parent company Kraft Foods. A report in The Financial Times said bosses at Green & Black’s, which Kraft acquired as part of its acquisition of Cadbury last year, are looking at possible plans for a management buy-out. The FT cited sources familiar with Green & Black’s that claimed the chocolate maker’s management were struggling to... ...Read more »