Cadbury Dairy Milk Australia, the flagship of the Cadbury brand recently purchased by Kraft Foods, is celebrating its successful Facebook marketing campaign this week, having reached a milestone 100,000 fans on the social media website. The company said the fan base is a “landmark” in Australia, and that it has put the Cadbury Dairy Milk facebook page in the top 10 Australian food/beverage branded facebook pages generated for Australian consumers, according to SocialBakers.com, a social... ...Read more »

Cadbury has released a newly reformulated range of Mousse chocolate, in chocolate, caramel and hazelnut flavours. The new Mousse blocks feature large triangular instead of square pieces, with more up-market, less playful packaging than standard Cadbury Dairy Milk blocks, aiming at a luxury/indulgence buyer and the after-dinner market. The new product will be advertised with the tag line “So delicious it’s best kept hidden”. Cadbury Dairy Milk Mousse is available from Coles, Woolworths,... ...Read more »

Cadbury, the world’s second largest confectioner, will add a warning label to their popular Dairy Milk chocolate products, ensuring consumers are aware they contain milk. The decision has been made by the British-based confectioner to ensure they do not fall foul of allergy warning label requirements. The decision has been met with the complaint that it is a symbol of society going too far in its bid for political correctness. After all, Dairy Milk chocolate has milk in its brand name, shows... ...Read more »