Kraft’s popular ‘no artificials’ sweets brand, The Natural Confectionery Co, previously part of Cadbury, last night unveiled a new campaign called ‘Let’s Play’, which encourages parents to reminisce and step into a kid’s world full of imaginative, creative play. Lisa Casey, The Natural Confectionery Co. Senior Brand Manager, said it was a fun, light-hearted campaign that aims to position The Natural Confectionery Co. as a brand that encourages spontaneous and imaginative... ...Read more »

Cadbury has released a newly reformulated range of Mousse chocolate, in chocolate, caramel and hazelnut flavours. The new Mousse blocks feature large triangular instead of square pieces, with more up-market, less playful packaging than standard Cadbury Dairy Milk blocks, aiming at a luxury/indulgence buyer and the after-dinner market. The new product will be advertised with the tag line “So delicious it’s best kept hidden”. Cadbury Dairy Milk Mousse is available from Coles, Woolworths,... ...Read more »

Cadbury has launched a new marketing campaign for its Favourites line, aimed at encouraging the product’s gift status in between the usual special occasions. The new “What to bring when you’re told not to bring a thing” TV commercial features an Australian family searching for the a gift when faced with a host who says they don’t want anything. In a dream sequence, family members struggle with inappropriate gifts, including a ridiculously large croquembouch, a 30L jelly... ...Read more »

Australia continues to be one of the world’s fastest growing markets for Fairtrade Certified products with sales tripling in just 12 months to over $120 million in 2010, Fairtrade Australia & New Zealand (Fairtrade ANZ) announced today. Fairtrade ANZ CEO Stephen Knapp said the outstanding sales growth was matched by a significant jump in Australian consumer awareness of the Fairtrade Label – rising from 23% in September 2009 to 37% in November 2010 (Mobium Group 2010). “Across the country,... ...Read more »

The management running UK-based premium organic chocolate maker Green & Black’s is reportedly considering buying the business from parent company Kraft Foods. A report in The Financial Times said bosses at Green & Black’s, which Kraft acquired as part of its acquisition of Cadbury last year, are looking at possible plans for a management buy-out. The FT cited sources familiar with Green & Black’s that claimed the chocolate maker’s management were struggling to... ...Read more »

Cadbury has confirmed that it will “significantly” expand the production capacity for its confectionery portfolio in India. Officials for Cadbury India confirmed comments made yesterday (18 November) by managing director Anand Kripalu that capacity is a “challenge” for the firm and that the Dairy Milk maker will be looking to “drive up volumes”. Kripalu said the expansion will take place at the company’s existing six facilities in India but declined to... ...Read more »

Kraft Foods said it posted a “solid performance in every geography” for the third quarter, despite net profit falling 8%.The company last week (4 November), posted US$760m in net profit, down from $826m in the same quarter of the previous year. However sales were up 26.2% for the quarter to US11.9bn, as the company benefited from its recent Cadbury acquisition. In its North American operations, revenue was up 9.3%, including 7.8% from the acquisition, totalling $5.8 billion. Higher prices... ...Read more »

Kraft Foods has opened a facility in Switzerland to develop new products for a slew of Cadbury-owned confectionery brands, including Trident gum and Halls candy. The US food giant said it had spent US$14m setting up the R&D site in the Swiss town of Eysins. The facility will focus on creating more products under brands including Trident, Halls, Bassetts and The Natural Confectionery Co. Chuck Davis, vice president of research, development and quality for Kraft’s European division, said... ...Read more »

Cadbury has said it will continue to use its famous “glass and a half” slogan on packaging and in its marketing despite having to remove the line from the back of packs to meet EU labelling rules. The UK confectioner told said that, contrary to reports, the Kraft-owned chocolate manufacturer would continue to use the glass and a half slogan and symbol on the front of packaging. “All we have changed is the descriptor in the ingredients on the back of the pack,” the spokesman... ...Read more »

US food giant Kraft Foods has begun selling Cadbury’s Dairy Milk bar as Fairtrade in Canada.Cadbury, five months before it was acquired by Kraft, announced in August last year that it would begin selling the bar as Fairtrade in Canada, Australia and New Zealand by this summer. The Fairtrade-certified Cadbury Dairy Milk bars are now available in stores across Canada, the firm said on Monday (20 September), and includes all Dairy Milk bars without nuts, fruit or other inclusions. This includes... ...Read more »