Global snacks company Kraft Foods has reported a 4.1 per cent increase in revenue for the first quarter of the 2012/13 financial year. The company, which owns iconic brands including Cadbury, Jacobs, Kraft, Oreo, Maxwell House, Milka, Philadelphia and Trident, reported profits of US$813 in the first three months of the financial year. Kraft’s Chairman and CEO, Irene Rosenfeld said the results were driven by new product innovation and effective cost management. A rise in product prices accounted... ...Read more »

Following the announcement of its “Joyville” marketing campaign last month, today Cadbury Dairy Milk has announced the launch of its new product “Marvellous Creations” chocolate block as the next chapter of the “Joyville”campaign. Advertising commercials two weeks ago introduced Australian audiences to the Joyville concept with Cadbury Dairy Milk focusing the ad on how and where the chocolate is made. In its new commercials, Cadbury Dairy Milk unveils “Marvellous Creations”... ...Read more »

Cadbury Dairy Milk have announced (18 April 2012) the launch of a global brand ‘platform’ called “Joyville” for a major marketing campaign.   The concept aims for greater interaction between the Cadbury Dairy Milk marketers and the consumers of their brand. The marketing slogan behind the “Joyville” concept says:  “Joy is the secret ingredient that gives Cadbury Dairy Milk its unique taste.” Supporting the launch, Cadbury Dairy Milk will combine an integrated marketing... ...Read more »

Research undertaken by Roy Morgan Research has revealed the most popular chocolate bars amongst Australian consumers, with Cadbury brands leading the market. Cadbury brands were purchased by the highest number of people in both the chocolate block and chocolate box categories during 2011, according to the research. Roy Morgan Research’s retail data comes from a survey of 18,641 Australians (aged 14 and over) undertaken between January 2011 and December 2011. The results were then projected to reveal... ...Read more »

Kraft has announced plans to change the name of its global snacks business’s corporate name to Mondelez International. Kraft said that ‘Mondelez’ (pronounced ‘mohn-dah-leez’) is a newly coined word that “evokes the idea of ‘delicious world’”. ‘Monde’ derives from the Latin word for ‘world’, and ‘delez’ is a fanciful expression of ‘delicious’. As previously announced, Kraft Foods is dividing to create two public companies before the end of 2012: a high-growth global... ...Read more »

Cadbury has created Cadbury Screme Egg Minis in time for Australia’s own Halloween (‘ANZAC Beersheba Day’, 31 October in Australia). The new eggs are a miniature version of the Cadbury Creme Eggs and are filled with “green gooey goodness” encased in Cadbury Dairy Milk chocolate. Cadbury Screme Egg Minis will be putting all the spooky touches on the Werribee Mansion for the Screme Egg Spook Party at Werribee Park, Victoria, in preparation for the freaky, scary and ghostly Halloween festivities... ...Read more »

Cadbury Dairy Milk Australia, the flagship of the Cadbury brand recently purchased by Kraft Foods, is celebrating its successful Facebook marketing campaign this week, having reached a milestone 100,000 fans on the social media website. The company said the fan base is a “landmark” in Australia, and that it has put the Cadbury Dairy Milk facebook page in the top 10 Australian food/beverage branded facebook pages generated for Australian consumers, according to SocialBakers.com, a social... ...Read more »

Kraft Foods is encouraging the Indian government to develop a comprehensive cocoa production development policy, claiming domestic supplies are too poor and scant to fuel its growing needs. Atul Bhatia, executive director for research and innovation at Cadbury’s Indian subsidiary, stressed in an interview with just-food that while cocoa is an essential part of his company’s business, imports are often essential. Production is not widespread – cocoa is not a native crop – and... ...Read more »

Cadbury has apologised to Naomi Campbell after its Dairy Milk Bliss adverts “upset” the supermodel. The print campaign for Dairy Milk Bliss featured the slogan: “Move over Naomi, there’s a new diva in town”. After Campbell threatened to sue the company, the chocolate manufacturer published an apology on its website on Friday (3 June). Cadbury said that it was “seriously sorry” and that it was not its intention to “offend Naomi, her family or anybody... ...Read more »

Mars Chocolate Australia has announced that it will source enough Rainforest Alliance Certified cocoa to cover the production of its iconic Mars Bar, which will bear the Rainforest Alliance treefrog logo. The move follows Cadbury’s switch last year, when the company began purchasing enough Fairtrade cocoa to cover the production of its Dairy Milk blocks. Mars Chocolate Australia said that chocolate lovers want to know that their special treat not only tastes delicious, but has been produced... ...Read more »