Powerade Australia has launched a new “Zero Sugar. Zero Excuses” campaign with the focus on avoiding “excuses” not to exercise. The new campaign aims to specifically push the brand’s Powerade...

Peters ice cream has announced the re-launch of the 1980’s KISS Thunderbolt ice-block in time for the band’s 40th anniversary tour of Australia. The cult ice-block named after KISS’ popular track...

Coca-Cola South Pacific launched a new campaign recently during the Australian Open Men’s tennis final to promote Coke Zero, turning the idea that “0 means nothing” on its head. The new campaign...

ALDI Australia has united with the Healthy Kids Association to create a new campaign for “healthy lunchbox shopping.” The ALDI Lunchbox Initiative includes a new app designed to help make nutritional...

Kraft Foods Australia has launched a new specially formulated peanut butter with No Added Sugar or Salt, in a new campaign that declares today “National Peanut Butter Day.” Created with health conscious...

The Australian Beverages Council which represents the interests of soft drink marketers in Australia says the recent Rethink Sugary Drinks campaign is ‘misguided.’ The new campaign launched last week...

Three of Australia’s  foremost health organisations have combined forces to target consumers against sugar-sweetened beverages. The ‘Rethink Sugary Drinks’ TV campaign launched yesterday by the...

The Coca-Cola Company United States has announced it will tackle obesity with the launch of a new campaign. Its two-minute video, titled “Coming Together,” debuts tonight in US time on national cable...

Thirteen McDonald’s stores around Australia have embraced the well-known term “Macca’s” in a new promotional campaign for Australia Day. Traditional McDonald’s signage at the stores has been...

International marketing of two of Australia’s biggest export sectors – wine and tourism – is about to be bolstered by a new three-year Memorandum of Understanding (MoU) between Tourism...