American-based nut brand Paramount Farms has launched its new “Wonderful Pistachio” range in Australia with a series of humorous television advertisements featuring well-known cartoon characters from...

Matilda Bay Brewing Company has launched its first ever outdoor and press campaign for its Dirty Granny matured apple cider, featuring talent sourced from a local Melbourne bridge club where it was also...

Australian nationalistic marketing group Dick Smith Foods has announced it will re-launch its brand in a new campaign with a focus on Australian-made and Australian-owned product benefits. According to...

Supermarket giant Woolworths has launched its new Christmas advertising campaign, featuring the “The Ham King” and “The Prawn Whisperer.” The “Where every Christmas begins” campaign focuses...

Coca-Cola South Pacific has unveiled the Fanta Unbottle the Fun campaign, calling on Aussie teens “to add a bit of spontaneity to their everyday lives” through a series of “tongue-in-cheek ‘Funstigator’...

Australian not-for-profit bottled-water retailer, Thankyou Water, released its first TV campaign yesterday valued at $110,000, funded entirely on donations. The campaign aims to raise awareness on the...

The Western Australian government has launched a shock advertising campaign designed to make obese people rethink their lifestyle choices. The campaign has the name LiveLighter. The graphic images feature...

The Australian banana industry is gearing up for a new campaign that aims to transform the humble banana into Australia’s number one ‘energy food’ within three years. The multi-platform campaign...

The Australian banana industry is gearing up for a new campaign that aims to transform the humble banana into Australia’s number one ‘energy food’ within three years. The multi-platform campaign...

South Australia’s Fair Work Ombudsman has announced a new compliance campaign taking aim at food businesses. The new focus will be on bakeries, poultry and smallgoods retailers, butchers, greengrocers...