Kellogg Company has announced that it will commence US sales of a gluten free version of its popular Rice Krispies breakfast cereal, known in Australia as Rice Bubbles. “Kellogg is pleased to announce plans for the launch of our first-ever gluten-free cereal – Rice Krispies Gluten Free – which should start hitting store shelves by early June,” said Doug VanDeVelde, senior vice president of marketing and innovation at Kellogg. “We heard the strong desire from people within the... ...Read more »

Australia’s largest free-range chicken producer Lilydale has launched its first processed meat products, with their new premium gluten-free sausage range. The gourmet sausages are available in two varieties, Traditional Chicken and Basil & Sweet Chilli Chicken, retailing at $6.99 for a tray of eight sausages (375 grams), and will be available from Coles (excluding WA), independent supermarkets, Harris Farm Markets and Thomas Dux Grocers. “We think Australians will love our free range... ...Read more »

The worldwide market for gluten-free products is set to grow by US$1.2 billion over the next five years, to a total worth of over US$4.3 billion, according to predictions by consumer analyst group Datamonitor. Research suggests that the Australian gluten-free market will be grow to a total of US$98.6 million – one of the highest rates in the Asia-Pacific region, second only to Korea. “There is a wider audience for a gluten-free diet, greatly outnumbering those suffering from coeliac disease.... ...Read more »