Australian and U.S. scientists claim to have demonstrated for the first time that a hormone that helps people feel “full” after eating can be delivered into the bloodstream orally. Scientists at Syracuse University, in New York, and Murdoch University, in Perth, Western Australia, led by chemist Dr Robert Doyle had their study published this week in the American Chemical Society’s ‘Journal of Medicinal Chemistry’. The scientists are now hoping to find an application for the hormone as an... ...Read more »

The Wrigley Company has released a new addition to its successful Extra Professional sugarfree chewing gum – Wrigley’s Extra Professional Calcium, a calcium-fortified gum designed to deliver 10% of the recommended daily intake of calcium. “New EXTRA Professional Calcium is a significant innovation for us – the first fortified sugar free gum to be approved for release in this market,” said Wrigley Pacific Marketing Director, Andrew Leakey. “Extra Professional Calcium is an ideal... ...Read more »

The Wrigley Company has begun production of Eclipse mints at its factory in Asquith, Sydney, marking the end of imports for Australia’s leading mints brand. “The new line will meet demand for all Eclipse Mints for Australia, New Zealand and the Pacific Islands and help us continue to drive investment at retail and grow the category,” said Wrigley Pacific Managing Director Hamish Thomson. “Eclipse Mints have recorded fantastic growth in Australia, seizing market leadership within... ...Read more »

The Australian banana industry is meeting with chewing gum maker Wrigley’s today over a dispute regarding an advertisement for chewing gum. The ad, promoting plaque-fighting gum, groups bananas in with sugary snacks – a link the industry is far from pleased with. As such, they filed a complaint with the Advertising Standards Bureau and have even gone as far as to boycott chewing gum. The banana industry has spent millions promoting the health benefits of their product and believe the... ...Read more »

Cadbury, the world’s largest confectionery company, has announced plans to sell chocolate flavoured chewing gum. The product, described by Cadbury as “indulgence without the guilt”, is set to hit UK shelves next month as the company seeks to eat into the market share of Wrigley. Known as Trident Sweet Kicks, the gum has a mint shell with a liquid chocolate centre, which reportedly provides an initial chocolate taste before providing a longer lasting mint flavour. The product... ...Read more »

As a host of companies seek to provide health supplements to their products amid concern over the obesity epidemic, a couple of major US confectionery companies have opted into the cosmetics industry. Wrigley, the world’s largest chewing gum maker, and Hershey Foods, the giant US confectionery producer, are among those to have combined with ‘Lotta Luv’ to produce candy flavoured lip balm. New York based Lotta Luv has worked with the companies to produce Reese’s Peanut Butter... ...Read more »

A tree-bark extract to cure bad breath is part of a wave of new ingredient innovations that have been unveiled in recent times. The Wm. Wrigley Jr. Company has given visitors to the All Candy Expo in America a first look at Eclipse gum and mints, which the company announced will be the first in the U.S. to include magnolia bark extract (MBE) – a natural ingredient proven to help kill the germs that cause bad breath. MBE has origins in traditional Chinese medicine and the introduction... ...Read more »