Cadbury, the world’s largest confectionery company, has announced plans to sell chocolate flavoured chewing gum. The product, described by Cadbury as “indulgence without the guilt”, is set to hit UK shelves next month as the company seeks to eat into the market share of Wrigley. Known as Trident Sweet Kicks, the gum has a mint shell with a liquid chocolate centre, which reportedly provides an initial chocolate taste before providing a longer lasting mint flavour. The product... ...Read more »

As a host of companies seek to provide health supplements to their products amid concern over the obesity epidemic, a couple of major US confectionery companies have opted into the cosmetics industry. Wrigley, the world’s largest chewing gum maker, and Hershey Foods, the giant US confectionery producer, are among those to have combined with ‘Lotta Luv’ to produce candy flavoured lip balm. New York based Lotta Luv has worked with the companies to produce Reese’s Peanut Butter... ...Read more »

A tree-bark extract to cure bad breath is part of a wave of new ingredient innovations that have been unveiled in recent times. The Wm. Wrigley Jr. Company has given visitors to the All Candy Expo in America a first look at Eclipse gum and mints, which the company announced will be the first in the U.S. to include magnolia bark extract (MBE) - a natural ingredient proven to help kill the germs that cause bad breath. MBE has origins in traditional Chinese medicine and the introduction of... ...Read more »