The Australian Government’s Primary Industries Ministerial Council (PIMC) has ruled that ritual slaughter methods will continue to be exempt from any “stunning” requirements. The decision came at the end of last week (28 October 2011) when the PIMC considered the issue in Melbourne at its 21st meeting. Jewish and Muslim dietary laws do not allow for animals to be stunned before application of the knife by the slaughterer. In respect of this, a number of abattoirs where Kosher slaughter or Halal... ...Read more »

Major fast food chain KFC has removed claims that it sources chickens that are ‘free to roam’ from its Australian website. The move comes days after the Australian Competition and Consumer Commission (ACCC) accused Baiada Poultry Pty Ltd and Bartter Enterprises Pty Ltd, both of which supply chickens to KFC in Australia, of making misleading promotional claims to sell their chicken products. The ACCC has instituted proceedings in the Federal Court against Baiada Poultry Pty Ltd and Bartter Enterprises... ...Read more »

 Baiada-owned poultry brand Steggles has announced it will launch a new range of premium products targeting the foodservice industry to be known as the Steggles Premium Food Service Rance; it includes Premium Chicken Breast Fillets, marinated chicken breast that is packaged for cafes, restaurants and hotels.. The Steggles Premium Foodservice range includes According to Steggles, the fillets are 100 per cent marinated chicken breast and are portion-controlled at 100g each. The new range also includes... ...Read more »

Lenard Poulter, founder of the successful Lenard’s chicken franchise, has struck out at retail giant Coles for its decision to include fresh chicken in its price war with rival Woolworths. Poulter called on the Federal Government to intervene to stop the market domination by Coles and Woolworths, which he says is damaging farmers, manufacturers and suppliers and is not in the long-term interests of consumers. “This market dominance by the major retailers who are insisting on unsustainable... ...Read more »

The Chicken Meat Industry Act 1977 will expire at the end of the year, Agriculture and Food Minister Terry Redman announced today. The decision follows a recent inquiry by the Economic Regulation Authority (ERA) which recommended the Act should not be continued. The Act requires that its effectiveness is reviewed every five years, and should only be continued if its continuation can be justified. The Act was introduced in 1977 as a transitional measure to improve the stability of a fledgling chicken... ...Read more »

Baiada Poultry, owner of iconic Australian chicken brand, Steggles, has won the International Poultry Council’s inaugural brand marketing award for its campaign aimed at dispelling the myths that hormones are given to chickens.The Steggles marketing campaign focused on addressing consumer misconceptions about how chicken meat is raised in Australia, along with highlighting the company’s commitment to producing high-quality products. The campaign consisted of television and print ads from... ...Read more »

Australia’s largest free-range chicken producer Lilydale has launched its first processed meat products, with their new premium gluten-free sausage range. The gourmet sausages are available in two varieties, Traditional Chicken and Basil & Sweet Chilli Chicken, retailing at $6.99 for a tray of eight sausages (375 grams), and will be available from Coles (excluding WA), independent supermarkets, Harris Farm Markets and Thomas Dux Grocers. “We think Australians will love our free range... ...Read more »

The season may have drawn to a close for the Sydney Roosters but the footballers, together with Australian poultry manufacturer Steggles, continue to kick some goals with their Charity Nest, to donate $409,000 to children’s charities. The Charity Nest saw Steggles donate $1000 for every point the Sydney Roosters beat their opposition by in the 2010 season, with Sydney Roosters also contributing $250 a point. Steggles Managing Director, John Camilleri said: “The Roosters have shown amazing commitment... ...Read more »

Iconic Australian poultry brand Steggles has ramped up its advertising campaign by launching a second television commercial last Sunday, to run concurrently with its ‘no added hormones’ commercial. Steggles Brand Manager Celeste Moroney said: “In the last six months we have focused on re-establishing the Steggles brand. While communicating our key brand messages will continue, we recognise that it’s time to also focus on promoting our products and showing consumers the quality that... ...Read more »

Red Rooster has built on the popularity of its limited edition Ultimate and Deluxe free range burgers, with the introduction of a new permanent stable of D’Lish Free Range products. The new range includes the two rebranded burgers (now the Free Range D’Lish burger and Free Range D’Lish Burger with Cheese & Bacon), two tortilla wraps with the same ingredients, and a salad. The new burgers are also slightly smaller than the prototypes, with a round bun instead of the original,... ...Read more »