France has ended a twelve year ban on the sale of the Red Bull energy drink in its original formula. Until now, the Austrian company was required to sell the drink in France without Taurine, one of the key ingredients. The EU forced the French Government’s hand, claiming that, in the absence of any conclusive evidence that the drink is harmful, it should be allowed to be sold. Any product made or sold in the EU cannot be banned unless there is reputable evidence of a health risk. The French... ...Read more »

Red Bull, the world’s leading energy drink manufacturer, has recently launched a new cola drink into the market dominated by Pepsi and Coca-Cola. The drink is 100% natural (unlike Pepsi and Coca-Cola) and consists of kola nut and coca leaf. The drink will be named ‘Red Bull Simply Cola’ with the slogan ’strong and natural’ the focus of their promotional campaigns. The drink has now been made available in six European countries and Las Vegas in the US but sales... ...Read more »