Media Cart, a computer screen fixed on the nose of supermarket trolleys to provide targeted communications, is launching into the Australian market as part of a global rollout, with trials likely to begin in October. The Media Cart system will offer shoppers access to a wide range of features including ads for store specials, a map showing product locations in the store and even nutritional information and recipes relating to products. Customers can utilise the control panel on the handle bar to... ...Read more »

Scientists, educators and marketing experts gathered this week to discuss how consumers influence and receive food-health and food-safety messages at the Institute of Food Technologists (IFT) Annual Meeting and Food Expo in New Orleans. The health and wellness trend has been remarkably strong over the past couple of years and, as consumer demand for ‘better for you’ products escalates, the knowledge of how to communicate the healthy food message becomes pivotal. Nancy Childs, PhD, Professor... ...Read more »